🏝️ South Phuket’s Next Boom: Rawai & Nai Harn Lead the Way

Welcome to Hawook — your guide to Southeast Asia’s emerging property market. From Phuket to beyond, we bring you early access to curated off-plan projects, plus clear insights to help you invest with confidence.

🏝️ South Phuket Shift: Rawai & Nai Harn’s New-Build Boom (2025–2027)

Thinking about buying in Rawai or Nai Harn?
The south of Phuket is going through a real shift — and the next 24–36 months of new projects will probably set the benchmark for prices in this area.

We pulled together the key numbers from every major off-plan launch between 2025 and 2027 — and a few standouts are already reshaping the market.

📈 What’s Changing in the South of Phuket?

• Prices are climbing…
  Entry-level condos that used to sit around ฿90K–฿100K/sqm are now often ฿110K–฿150K/sqm+ depending on view and facilities.

• …but quality is catching up.
  New launches are bringing hotel-style amenities, better design, and clearer rental programs — especially around Rawai Beach and Nai Harn.

• Condos vs villas is now a real choice.
  With villa projects adding co-working, gyms, and resort-style facilities, the “condo or villa?” decision in south Phuket is no longer straightforward.

📊 Strategy Corner: Where’s the Smart Money in South Phuket?

We looked at Rawai & Nai Harn’s new launches (2025–2027) through a simple lens:

Here’s how it shakes out.

👇👇👇

1️⃣ Lowest Entry Price (Sub-4M THB)

Cielo & Babylon Sky Garden II hold the entry line.

• The Title Cielo

  • From: sub-4M THB (est. 1BR)

  • Est. price/sqm: ~฿108K–฿120K/sqm for earlier stacks

  • Why it matters: You’re buying into a beach-access corridor with a long proven rental history.

• Babylon Sky Garden II

  • From: ~฿4.25M THB

  • Sea-view units under ฿150K/sqm

  • Why it matters: One of the few ways to get sea views at this budget in south Phuket.

Takeaway:
If your priority is “get in, don’t overpay, see upside later”, these are the first lines on the spreadsheet.

2️⃣ Highest Realistic Yield (ROI-Focused)

• Dominion Rawai and Adora both show strong modelled ROIs, but with different risk profiles.

  • Dominion Rawai

    • Advertised: 8% guaranteed returns (3-year type programs)

    • Rental pool options and developer financing up to 10 years

    • Example ranges: studios ~6.5% gross, 1BR ~8.5%, 2BR ~9.5% (before costs)

    • Angle: High-visibility yield, structured for investors.

  • Adora Rawai (ROI Case Study)

    • 1BR @ ~฿4.4M THB

    • Blended nightly rate: around ฿2,000–฿3,000

    • Net ROI estimates: ~7–10% depending on occupancy and management

    • Angle: No formal guarantee, but strong Airbnb-style fundamentals.

  Takeaway:
  If you want yield but don’t love guarantees, projects like Adora (and similar Rawai/Nai Harn condos) can reach 7–10% net — with more upside, but more work. Dominion is for those who want structure and certainty.

3️⃣ Short-Term Rental Compliance (Airbnb “Safer Zone”)

The One Nai Harn stands out here.

• Full hotel license, unlike most regular condos

• Can legally operate as short-stay accommodation under hotel regulations

• Located near a proven Nai Harn tourist zone

Takeaway:
If your worry is “What if short-term rentals become stricter?”, hotel-licensed stock like The One gives you more regulatory cushion than typical condos, even in strong Airbnb corridors like Rawai.

4️⃣ Lifestyle + Long-Term Appreciation

When we filter for: space, branding, and community feel, two names stick:

• Rawayana Beachfront Village — beachfront, larger units, integrated village concept

• Monetaria Villas — villa-scale living with co-working, gym, and sports facilities

Takeaway:
If you’re thinking 5–10 years out and you’ll actually spend time here, these are less about “chasing 9%” and more about owning the right product in the right micro-location.

🧭 Putting It All Together

For a typical Hawook reader profile, a realistic path might look like:

• 1st Phuket buy:
  A Cielo / Babylon / Adora-type unit to learn the market (and build some ROI track record).

• 2nd move:
  Step into a hotel-licensed or yield-structured project like The One Nai Harn or Dominion Rawai.

• Long-term base:
  Graduate into Rawayana or Monetaria once you’re committed to spending part of the year in Phuket.

👉 We’ve built a full comparison with price-per-sqm tables, ROI models, and sales progress for each project.

💬 Property Pulse Poll

Walkability vs. Exclusivity

As Rawai and Nai Harn evolve, buyers are increasingly split between two very different lifestyles — the convenience of being steps from cafés, gyms, and the beach, or the calm of a more secluded, private setting.

🚶‍♂️ Walkable, central location — close to restaurants, beach clubs, and everyday essentials, ideal for lifestyle buyers and renters who want everything at their doorstep.
🌳 Private, tucked-away setting — quieter surroundings, more greenery, and a sense of exclusivity — often preferred for villas or premium resort-style living.

So, when you think about investing in Phuket, what matters more to you?
Convenience or calm?

👉 Hit reply and tell us your preference — and why.
We’ll feature a few of your thoughts in next week’s issue.

🙏 Thanks for Reading

That’s it for this week’s Hawook! We’re glad to have you with us on the journey through Southeast Asia’s property market. If you found today’s edition useful, please share it with a friend who might benefit from these insights.

See you next week with more opportunities, updates, and ideas.

— The Hawook Team